Talk: Reinventing Fire: Profitable Solutions to Climate, Oil, and Proliferation

Reinventing Fire: Profitable Solutions to Climate, Oil, and Proliferation

Amory Lovins
Co-founder, Chairman, and Chief Scientist, Rocky Mountain Institute

March 5, 2010 2:00pm FREE
Corwin Pavilion, University Center, UCSB

Amory Lovins is widely considered among the world’s leading authorities on energy—especially its efficient use and sustainable supply—and a fertile innovator in integrative design. As Chairman and Chief Scientist of the Rocky Mountain Institute, Lovins pioneered the concept of “soft energy paths” involving efficient energy use, diverse and renewable energy sources, and special reliance on “soft energy technologies” based on solar, wind, biofuels, geothermal, etc., matched in scale and quality to their task, and widely accessible across society.

Built on 27 years of innovation, “Reinventing Fire” is the Rocky Mountain Institute’s most ambitious project to date. “Reinventing Fire” aims to create a clear and practical vision of a fossil-fuel-free future for the United States, backed up by quantitative analysis, and to map a pathway to achieve that future, led largely by business. This vision and pathway will offer a message of hope, put the spotlight on leaders, catalyze others to act, and inform and help to catalyze innovative policies.

In his lecture, Amory Lovins will demonstrate how “Reinventing Fire” can change minds and clarify choices by showing what exists, what works, what makes sense and makes money, what can change the world.

Sponsored by:
College of Letters and Science Critical Issues in America series, Environmental Studies, Institute for Energy Efficiency, A.S. Environmental Affairs Board, and the Santa Barbara Community Environmental Council